Digital Marketing Certification with Job Support in 2024

Unleash your career potential with our cutting-edge digital marketing program, integrating Gen AI tools like Chat GPT.

30 Live Classes
3 Months
All Levels
English

Course Description

Embark on a comprehensive exploration of digital marketing core principles and channels like SEO, social media, PPC, email marketing, and content strategy. Master crafting and executing campaigns aligned with business objectives, gaining hands-on experience with industry-standard tools. Decode digital metrics to drive data-informed decisions and develop versatile digital marketing strategies for diverse business scenarios in this dynamic course.

What you’ll learn

Understand the evolution of digital marketing fundamentals.
Channel Diversity: Explore SEO, social media, PPC, email, and content strategies.
Campaign Mastery: Develop and align campaigns with diverse business goals.

Tool Proficiency: Gain hands-on experience with industry-standard analytics and optimization tools.
Data-Driven Decisions: Interpret digital metrics for informed decision-making.
Versatile Strategies: Create adaptable digital marketing plans for various business scenarios.

Curriculum

Dive into the fascinating world of digital marketing, its history, and why it's the key to reaching customers in today's online landscape. Uncover the secrets of search engines and explore the future possibilities of this ever-evolving field.

Master the art of search engine optimization (SEO) - from deciphering how Google works to finding the perfect keywords that attract your target audience. Learn tricks to optimize your website for top rankings and gain authority in the online space.

Craft a roadmap for success with a strategic content plan. Understand your ideal customers and map their journey, choosing the perfect channels to connect with them on the platforms they love.

Find your unique voice and unleash your inner storyteller in the world of blogging. Learn the techniques to stand out from the crowd, craft captivating content, and establish yourself as a valuable resource online.

Conquer the social media jungle! Explore popular platforms like Facebook, Instagram, and Twitter, mastering organic strategies to build a loyal audience and engage them with captivating content.

Unlock the power of paid advertising with platforms like Meta Ads and Google Ads. Learn campaign setup secrets, design eye-catching visuals, and write ads that convert, propelling your brand to new heights.

Take the wheel of the Google Ads machine! Understand how keywords, bids, and ad auctions work, and optimize your campaigns for maximum impact. Explore various ad formats and unlock the secrets of pay-per-click advertising.

Tap into the magic of email marketing! Discover different email types, from newsletters to abandoned cart reminders, and learn how to craft personalized messages that resonate with your audience.

Embrace the power of AI to streamline your marketing workflow. Discover tools that assist with content creation, social media management, and data analysis, making your life as a digital marketer easier and more efficient.

Chart your path to a successful freelance career. Design a portfolio that showcases your skills, learn how to attract clients, and master the art of nailing job interviews in the exciting world of digital marketing.

About Instructor

Pragya Pandit

Digital Marketing Coach & Consultant

900 +
Learners
6 +
Experience

About Instructor

I am Pragya Pandit, a digital marketing expert with over 6 years of experience specializing in SEO, Google Ads, and Social Media Marketing. I have worked with 100+ brands across the USA, UK, and Australia, helping them boost their online presence, increase website traffic, and drive sales. As a certified Digital Marketer and passionate Corporate Trainer, I bring practical industry insights to ensure you gain the skills needed to excel in the digital marketing field.